From Homemade Tradition to Personal Choice
As providers of tableware, we believe it is important to understand how food culture evolves.
Last October, we conducted a small survey asking:
“Osechi—homemade or store-bought?”
With over 500 responses and dozens of votes, a clear shift emerged.
Today, 70.3% choose to purchase osechi.
In the past, osechi was a year-end ritual—prepared together as a family.
Now, busy schedules make that level of preparation difficult.
This is not the loss of tradition.
It is a reflection of changing lifestyles.
What the “Buyers” Are Really Saying
Common reasons include:
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“We’re busy, even during the holidays”
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“We want to spend time relaxing with family”
And yet, many still say:
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“We want to keep the feeling of New Year’s.”
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“We want something special”
What emerges is not a choice between efficiency and tradition—but a desire for both.
Less Pressure, More Meaning
Rather than striving for perfection, more people are asking:
How do we want to spend this time?
Even small touches—replating store-bought osechi, changing the tableware—can transform the experience.
What matters is not strict adherence to form, but the time shared with others.
Osechi is quietly shifting—from obligation to enjoyment.
A Gentle Invitation
Life is busy. Perhaps too busy.
There’s no need to aim for perfection every time.
The same dish can feel entirely different depending on the vessel it’s served in. Even a simple change can elevate the moment.
Why not bring a touch of Japanese sensibility—the idea of “arranging” everyday life—into your table?
And perhaps, alongside it, something that adds a hint of the extraordinary: a Kiriko glass, or a piece of thoughtful décor.
Sometimes, a small shift is all it takes.
